Concepedia

José Manuel Gavilanes

JM

Statistics

Publications

2

Citations

309

H-Index

2

Active since

2015

Affiliations

TU Dortmund University(Current)

RWTH Aachen University

José Manuel Gavilanes is an author at TU Dortmund University specializing in digital advertising, social media, and advertising strategy.

ORCID

Publications per year

2015–2018

2

Publications

2

Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement

José Manuel Gavilanes, Tessa Christina Flatten, Malte Brettel · Journal of Advertising · 2018 · 207 citations

, , +13

What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model

Malte Brettel, Jens-Christian Reich, José Manuel Gavilanes et al. · Journal of Advertising Research · 2015 · 102 citations

, , +17

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