Klaus Oberecker - Concepedia

Author

Klaus Oberecker

Also Known As

Klaus Oberecker

Publications

Citations

H-Index

Concepts

All Affiliations

Klaus Oberecker is an author at University of Vienna specializing in interactive marketing, management, and marketing.

#	Concept	H-Index	Publications	Citations
1	Business	2	2	76
2	Management	2	2	76
3	Accounting	1	1	56
4	Business Economics	1	1	56
5	Finance	1	1	56

Klaus Oberecker

Publications

Citations

H-Index

Page 1

	Year	Citations
The Effectiveness of Combining Online and Print Advertisements Lea M. Wakolbinger, Michaela Denk, Klaus Oberecker Journal of Advertising Research Combining OnlineTargeted AdvertisingSearch Engine MarketingU.s. EconomyMarket Analysis	2009	56
Panel surveys go mobile Michael Weber, Michaela Denk, Klaus Oberecker, International Journal of Mobile Communications Survey (Human Research)Mobile MarketingMobile CommerceMobile InteractionBusiness Intelligence	2007	20

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