Noor Fareen Abdul Rahim

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Ghazanfar Ali Abbasi, Noor Fareen Abdul Rahim, Hongyan Wu et al. · SAGE Open · 2022 · 115 citations · Full text

Marketing Analytics, Artificial Intelligence, Innovation Adoption +21

Determinants of Intention to Use e-Wallet: Personal Innovativeness and Propensity to Trust as Moderators

Madugoda Gunaratnege Senali, Mohammad Iranmanesh, Fatin Nadzirah Ismail et al. · International Journal of Human-Computer Interaction · 2022 · 111 citations · Full text

Customer Satisfaction, Consumer Research, Technology Adoption +20

An Examination of Social Media Role in Entrepreneurial Intention among Accounting Students: A SEM Study

Essia Ries Ahmed, Noor Fareen Abdul Rahim, Tariq Tawfeeq Yousif Alabdullah et al. · Journal of Modern Accounting and Auditing · 2019 · 80 citations · Full text

Social Media Role, Sem Study, Social Media +8

The impact of business process reengineering on organizational performance during the coronavirus pandemic: moderating role of strategic thinking

Yashar Salamzadeh, Noor Fareen Abdul Rahim, Aidin Salamzadeh · foresight · 2021 · 52 citations

Business Process Modeling, Organizational Behavior, Strategic Thinking +18

Factors Impeding Health-Care Professionals to Effectively Treat Coronavirus Disease 2019 Patients in Pakistan: A Qualitative Investigation

Ali Raza, Sheema Matloob, Noor Fareen Abdul Rahim et al. · Frontiers in Psychology · 2020 · 40 citations · Full text

World Health Organization, Clinical Specialties, Covid-19 Epidemiology +24