Concepedia

Yu-Teng Jacky Jang

YJ

4

Publications

124

Citations

4

H-Index

2013

Active since

Affiliations

Tunghai University(Current)

Yu-Teng Jacky Jang is an author at Tunghai University specializing in interactive marketing, communication, and management.

Top concepts

MarketingManagementCommunicationInteractive MarketingUser ExperienceConsumer BehaviorConsumer ResearchArtsVoiceTourism

Publications per year

2013–2023

4

Publications

4

Understanding consumer behavior in the multimedia context: incorporating gamification in VR-enhanced web system for tourism e-commerce

Yu-Teng Jacky Jang, Pei-Shan Hsieh · Multimedia Tools and Applications · 2021 · 48 citations · Full text

Multimedia Context, Tourism E-commerce, Interactive Marketing +14

Exploring social networking sites for facilitating multi-channel retailing

Yu-Teng Jacky Jang, Shuchih Ernest Chang, Po‐An Chen · Multimedia Tools and Applications · 2013 · 42 citations

Online Customer Behavior, Social Media, Social Computing +7

Exploring smart retailing: anthropomorphism in voice shopping of smart speaker

Yu-Teng Jacky Jang, Anne Yenching Liu, Wen‐Yu Ke · Information Technology and People · 2022 · 23 citations

Customer Satisfaction, Digital Marketing, Consumer Research +25

Incorporating desire and persistence into understanding Gen Z learners’ continuance intention toward using Youtube for learning in digital learning context

Yu-Teng Jacky Jang, I-Ting Chiang · Education and Information Technologies · 2023 · 11 citations

Rows per page

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