Concepedia

M. Calciu

MC

3

Publications

68

Citations

3

H-Index

2002

Active since

Affiliations

Institut Régional d’Administration de Lille(Current)

M. Calciu is an author at Institut Régional d’Administration de Lille specializing in management, marketing, and customer satisfaction.

ORCID

Top concepts

Publications per year

2002–2009

3

Publications

3

Customer value modelling: Synthesis and extension proposals

M. Calciu, Francis Salerno · Journal of Targeting Measurement and Analysis for Marketing · 2002 · 46 citations · Full text

, , +6

Numeric decision support to find optimal balance between customer acquisition and retention spending

M. Calciu · Journal of Targeting Measurement and Analysis for Marketing · 2008 · 12 citations · Full text

, , +13

Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts

M. Calciu · Journal of Targeting Measurement and Analysis for Marketing · 2009 · 10 citations · Full text

, , +9

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