Concepedia

Nadzirah Rosli

NR

3

Publications

56

Citations

3

H-Index

2019

Active since

Affiliations

University of Malaya(Current)

Nadzirah Rosli is an author at University of Malaya specializing in business, brand equity, and tourism.

Top concepts

TourismBusinessMarketingManagementBrand EquityBrand AwarenessConsumer ResearchHospitality MarketingHospitality ManagementBranding

Publications per year

2019–2022

3

Publications

3

Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice

Nadzirah Rosli, Norbani Che Ha, Ezlika M. Ghazali · The Bottom Line Managing Library Finances · 2019 · 34 citations

Brand Strategy, Consumer Research, Brand Passion +17

The Influence of Hotel Attributes on Brand Attachment and Post-Consumption Outcomes: The Mediating Effects of Brand Credibility

Nadzirah Rosli, Norbani Che‐Ha, Ezlika M. Ghazali · International Journal of Business and Society · 2021 · 12 citations · Full text

Customer Satisfaction, Brand Equity, Hotel Attributes +12

COVID-19 outbreak: How do human resource management practices affect employee well-being?

Elaina Rose Johar, Nadzirah Rosli, Siti Murni Mat Khairi et al. · Frontiers in Psychology · 2022 · 10 citations · Full text

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