Concepedia

Zhong Du

ZD

5

Publications

190

Citations

5

H-Index

2021

Active since

Affiliations

Northeastern University(Current)

Zhong Du is an author at Northeastern University specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementInteractive MarketingFood PolicyConsumer ResearchDigital MarketingFood Delivery SystemsHospitality MarketingHospitality Management

Publications per year

2021–2023

5

Publications

5

Open the live streaming sales channel or not? Analysis of strategic decision for a manufacturer

Zhong Du, Zhi‐Ping Fan, Fenghao Sun et al. · Annals of Operations Research · 2023 · 50 citations

Interactive Marketing, Management, Business +6

Live streaming sales: Streamer type choice and limited sales strategy for a manufacturer

Zhong Du, Zhi‐Ping Fan, Fenghao Sun · Electronic Commerce Research and Applications · 2023 · 37 citations

Streamer Type Choice, Digital Marketing, Interactive Marketing +9

Choice of O2O Food Delivery Mode: Self-built Platform or Third-Party Platform? Self-Delivery or Third-Party Delivery?

Zhong Du, Zhi‐Ping Fan, Guang-Xin Gao · IEEE Transactions on Engineering Management · 2021 · 36 citations

Agricultural Economics, Consumer Research, Online Customer Behavior +21

O2O dual-channel sales: Choices of pricing policy and delivery mode for a restaurant

Zhong Du, Fan Zhi-ping, Fenghao Sun · International Journal of Production Economics · 2023 · 35 citations

Revenue Management, Dynamic Pricing, Pricing Policy +10

Implications of on-time delivery service with compensation for an online food delivery platform and a restaurant

Zhong Du, Zhi‐Ping Fan, Zhongwei Chen · International Journal of Production Economics · 2023 · 32 citations

Customer Satisfaction, Digital Marketing, Food Delivery Systems +12

Rows per page

1–5 of 5