Concepedia

Khansa Zaman

KZ

Statistics

Publications

6

Citations

226

H-Index

6

Active since

2012

Affiliations

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology(Current)

University of Sialkot

National Defence University

University of Management and Technology

Khansa Zaman is an author at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology specializing in marketing, business, and management.

Publications per year

2012–2024

6

Publications

6

Impact of Internal Marketing on Market Orientation and Business Performance

Khansa Zaman, Neelum Javaid, Asma Arshad . et al. · 2012 · 70 citations

Business, Marketing, Marketing Management +7

Transformation of Marketing Decisions through Artificial Intelligence and Digital Marketing

Khansa Zaman · Journal of Marketing Strategies · 2022 · 54 citations · Full text

Business, Marketing, Marketing Management +11

Impact of Green Human Resource Management on Service Recovery: Mediating Role of Environmental Commitment and Moderation of Transformational Leadership

Umer Iftikhar, Khansa Zaman, Mahmood Rehmani et al. · Frontiers in Psychology · 2021 · 51 citations · Full text

Management, Human Resource Management, Leadership +6

Embracing biodegradable bags: effects of ethical self-identity on consumer buying behavior

Khansa Zaman, Umer Iftikhar, Mahmood Rehmani et al. · Social Responsibility Journal · 2022 · 25 citations

Business, Marketing, Social Psychology +16

Covid-19 Risk Perception of Travel Destination Development and Validation of a Scale

Khansa Zaman, Sajid Bashir, Zahra Afaq et al. · SAGE Open · 2022 · 15 citations · Full text

Management, Hospitality Management, Tourism Management +17

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