Concepedia

Lenna V. Shulga

LV

20

Publications

777

Citations

16

H-Index

2017

Active since

Affiliations

University of Nevada, Las Vegas(Current)

University of Hawaiʻi at Mānoa

University of Hawaii System

Lenna V. Shulga is an author at University of Nevada, Las Vegas specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionHospitality MarketingHospitality ManagementHospitalityBrand ManagementConsumer Behavior

Publications per year

2017–2023

20

Publications

20

Co-created value: Multidimensional scale and nomological network

James A. Busser, Lenna V. Shulga · Tourism Management · 2017 · 195 citations

Scaling Analysis, Cognitive Science, Network Science +7

Involvement in consumer-generated advertising

James A. Busser, Lenna V. Shulga · International Journal of Contemporary Hospitality Management · 2019 · 103 citations

Digital Marketing, Targeted Advertising, Consumer Research +23

Hospitality employee and customer role in value co-creation: Personal, organizational and collaborative outcomes

Lenna V. Shulga, James A. Busser · International Journal of Hospitality Management · 2020 · 60 citations

Hospitality Human Resources, Customer Satisfaction, Organizational Communication +13

The Reciprocal Role of Trust in Customer Value Co-Creation

Lenna V. Shulga, James A. Busser, Billy Bai et al. · Journal of Hospitality & Tourism Research · 2020 · 45 citations

Service Provider, Customer Satisfaction, Relationship Marketing +15

Generational Profiles in Value Co-Creation Interactions

Lenna V. Shulga, James A. Busser, Hyelin Kim · Journal of Hospitality Marketing & Management · 2017 · 43 citations

Rows per page

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