Concepedia

W. Rosenstock

WR

1

Publications

147

Citations

1

H-Index

2004

Active since

Affiliations

Kraft Heinz (United States)(Current)

W. Rosenstock is an author at Kraft Heinz (United States) specializing in preference modeling, consumer research, and behavioral decision making.

Top concepts

MarketingSocial SciencesSocial InfluenceConsumer ResearchPreference ModelingBehavioral Decision Making

Publications per year

2004–2004

1

Publications

1

The effect of attribute questions on overall liking ratings

Richard Popper, W. Rosenstock, M. Schraidt et al. · Food Quality and Preference · 2004 · 147 citations

Behavioral Decision Making, Preference Learning, Consumer Research +6

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