Concepedia

M. Schraidt

MS

1

Publications

147

Citations

1

H-Index

2004

Active since

Affiliations

Kraft Heinz (United States)(Current)

M. Schraidt is an author at Kraft Heinz (United States) specializing in consumer research, behavioral decision making, and social sciences.

Top concepts

MarketingSocial SciencesSocial InfluenceConsumer ResearchPreference ModelingBehavioral Decision Making

Publications per year

2004–2004

1

Publications

1

The effect of attribute questions on overall liking ratings

Richard Popper, W. Rosenstock, M. Schraidt et al. · Food Quality and Preference · 2004 · 147 citations

Behavioral Decision Making, Preference Learning, Consumer Research +6

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