2
Publications
404
Citations
2
H-Index
1958
Active since
Kenneth A. Grubb is an author specializing in management, business analytics, and business.
Top concepts
ManagementBusinessMarketingMotivationConsumer BehaviorConsumer ResearchBusiness AnalyticsBehavioral EconomicsBusiness Intelligence
Publications per year
1958–1959
2
2
Kenneth A. Grubb · Journal of Marketing · 1959 · 350 citations
Motivation and Market Behavior
Kenneth A. Grubb, Robert Ferber, Hugh G. Wales · Journal of Marketing · 1958 · 54 citations
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1–2 of 2