Taesoo Ahn

Sport Fans and Their Teams’ Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-Logoed Merchandise

Taesoo Ahn, Young Ik Suh, Jin‐Kyun Lee et al. · Journal of Sport Management · 2013 · 57 citations · Full text

Sport Fans, Consumer Research, Brand Strategy +16

Effects of perceived interactivity and web organization on user attitudes

Taesoo Ahn, Moonki Hong, Paul M. Pedersen · European Sport Management Quarterly · 2014 · 36 citations

Customer Satisfaction, Digital Marketing, Consumer Research +29

Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites

Young Ik Suh, Taesoo Ahn, Paul M. Pedersen · International Journal of Sports Marketing and Sponsorship · 2013 · 29 citations

Customer Satisfaction, Team Identification, Online Customer Behavior +15

Understanding purchasing intentions in secondary sports ticket websites

Taesoo Ahn, Young Ik Suh, Jin‐Kyun Lee et al. · International Journal of Sports Marketing and Sponsorship · 2014 · 27 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +17

Effect of trust and risk on purchase intentions in online secondary ticketing : sport consumers and ticket reselling

Young Ik Suh, Taesoo Ahn, Jin‐Kyun Lee et al. · 2015 · 17 citations

Customer Satisfaction, Online Secondary Ticketing, Behavioral Decision Making +22