Concepedia

Maureen W. Everett

MW

Statistics

Publications

3

Citations

251

H-Index

3

Active since

1995

Affiliations

University of Kentucky(Current)

Maureen W. Everett is an author at University of Kentucky specializing in interactive marketing, communication, and management.

Top concepts

Publications per year

1995–2002

3

Publications

3

Influences of Sensation Seeking, Message Sensation Value, and Program Context on Effectiveness of Anticocaine Public Service Announcements

Maureen W. Everett, Philip Palmgreen · Health Communication · 1995 · 131 citations

, , +26

Perceived Message Sensation Value (PMSV) and the Dimensions and Validation of a PMSV Scale

Philip Palmgreen, Michael T. Stephenson, Maureen W. Everett et al. · Health Communication · 2002 · 109 citations

An Interdisciplinary Team Teaching Model: A Web-Based Project Approach for Teaching Integrated Marketing Communication

Maureen W. Everett, Carolyn F. Siegel, Marlow J. Marchant · Journal of Advertising Education · 1999 · 11 citations

, , +10

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