Concepedia

Author

J. Paul Peter

Also Known As

J. Paul Peter

1

Publications

297

Citations

1

H-Index

9

Concepts

JP

About

J. Paul Peter is an author specializing in brand management, business, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

297

2

Management

1

1

297

3

Marketing

1

1

297

4

Brand Management

1

1

297

5

Consumer Behavior

1

1

297

J. Paul Peter

×

1

Publications

297

Citations

1

H-Index

YearCitations

An Investigation of Perceived Risk at the Brand Level

J. Paul Peter, Michael J. Ryan

Journal of Marketing Research

1976

297

Page 1