Concepedia
Statistics
Publications
1
Citations
298
H-Index
Active since
1976
J. Paul Peter is an author specializing in business, risk perception, and perceived risk.
Publications per year
1976–1976
An Investigation of Perceived Risk at the Brand Level
J. Paul Peter, Michael J. Ryan · Journal of Marketing Research · 1976 · 298 citations
Business, Marketing, Marketing Management +14
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