Concepedia

Dezhi Yin

DY

Statistics

Publications

14

Citations

1.3K

H-Index

13

Active since

2011

Affiliations

Georgia Institute of Technology(Current)

University of South Florida

University of Missouri

University of Massachusetts Amherst

Dezhi Yin is an author at Georgia Institute of Technology specializing in communication, management, and marketing.

Top concepts

MarketingManagementPersuasionCommunicationConsumer BehaviorConsumer ResearchBehavioral Decision MakingOnline ReviewsSocial SciencesSocial Influence

Publications per year

2011–2023

14

Publications

14

Research Note—When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth

Dezhi Yin, Sabyasachi Mitra, Han Zhang · Information Systems Research · 2016 · 358 citations

Negativity Effect, Consumer Uncertainty, Behavioral Decision Making +25

Bots with Feelings: Should AI Agents Express Positive Emotion in Customer Service?

Elizabeth Han, Dezhi Yin, Han Zhang · Information Systems Research · 2022 · 202 citations

Customer Satisfaction, Chatbot, Affective Design +17

Keep Your Cool or Let it Out: Nonlinear Effects of Expressed Arousal on Perceptions of Consumer Reviews

Dezhi Yin, Samuel Bond, Han Zhang · Journal of Marketing Research · 2016 · 182 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +22

Can Joy Buy You Money? The Impact of the Strength, Duration, and Phases of an Entrepreneur’s Peak Displayed Joy on Funding Performance

Lin Jiang, Dezhi Yin, Dong Liu · Academy of Management Journal · 2019 · 133 citations

More than Words in Medical Question-and-Answer Sites: A Content-Context Congruence Perspective

Chih-Hung Peng, Dezhi Yin, Han Zhang · Information Systems Research · 2020 · 100 citations

Humanity And Medicine, Contextual Issue, Question Answering +13

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