Concepedia

Bill Chitty

BC

Statistics

Publications

4

Citations

402

H-Index

4

Active since

2004

Affiliations

Murdoch University(Current)

Bill Chitty is an author at Murdoch University specializing in business, marketing, and brand image.

Publications per year

2004–2011

4

Publications

4

An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels

Bill Chitty, Steven Ward, Christina Chua · Marketing Intelligence & Planning · 2007 · 200 citations

Business, Hospitality Management, Marketing +14

Real or relevant beauty? Body shape and endorser effects on brand attitude and body image

Steven D’Alessandro, Bill Chitty · Psychology and Marketing · 2011 · 89 citations

Business, Marketing, Marketing Management +17

Do Incentives Matter? An Examination of On‐line Privacy Concerns and Willingness to Provide Personal and Financial Information

Steven Ward, Kate Bridges, Bill Chitty · Journal of Marketing Communications · 2005 · 88 citations

Business, Marketing, Marketing Management +17

Is The European Customer Satisfaction Index Model Applicable to Tertiary Education

Bill Chitty, Geoffrey N. Soutar · UWA Profiles and Research Repository (University of Western Australia) · 2004 · 25 citations

Management, Higher Education, Customer Relationship Management +7

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