Concepedia

Shaokun Fan

SF

1

Publications

36

Citations

1

H-Index

2015

Active since

Shaokun Fan is an author specializing in consumer research, interactive marketing, and gamification.

Top concepts

ArtsBusinessMarketingManagementAdvertisingGame DesignGamificationOnline GamesCommunicationUser Experience

Publications per year

2015–2015

1

Publications

1

Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity

Shaokun Fan, Kunpeng Zhang, Zhe Zhang et al. · Journal of electronic commerce research · 2015 · 36 citations

Customer Satisfaction, Online Gaming, Behavioral Decision Making +26

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