Concepedia
1
Publications
52
Citations
H-Index
2008
Active since
Affiliations
Hong Kong Baptist University(Current)
Heng Hwa Lau is an author at Hong Kong Baptist University.
Publications per year
2008–2008
Does consumers' personal reciprocity affect future purchase intentions?
Weiping Wu, T. S. Chan, Heng Hwa Lau · Journal of Marketing Management · 2008 · 52 citations
Rows per page
1–1 of 1