16
Publications
671
Citations
14
H-Index
2015
Active since
Affiliations
Chanchai Phonthanukitithaworn is an author at Mahidol University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionDigital MarketingPurchase IntentionConsumer Decision MakingFintech
Publications per year
2015–2024
16
16
User Intentions to Adopt Mobile Payment Services: A Study of Early Adopters in Thailand
Chanchai Phonthanukitithaworn, Carmine Sellitto, Michelle Wye Leng Fong · Victoria University Research Repository (Victoria University) · 2015 · 90 citations · Full text
Customer Satisfaction, Innovation Adoption, Digital Marketing +20
Chanchai Phonthanukitithaworn, Wutthiya Aekthanate Srisathan, Chavis Ketkaew et al. · Sustainability · 2023 · 62 citations · Full text
Engineering, Sustainable Development, Innovative Maturity +18
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