Frederico Branco

How smartphone advertising influences consumers' purchase intention

José Martins, Catarina Costa, Tiago Oliveira et al. · Journal of Business Research · 2018 · 590 citations · Full text

Business, Marketing, Marketing Management +14

Assessing the success behind the use of education management information systems in higher education

José Martins, Frederico Branco, Ramiro Gonçalves et al. · Telematics and Informatics · 2018 · 197 citations · Full text

Education, Higher Education, Management Information Systems +7

A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal

José Martins, Ramiro Gonçalves, Frederico Branco et al. · Journal of Destination Marketing & Management · 2017 · 193 citations

Management, Tourism Management, Immersive Visualization +12

The social impact of technology on millennials and consequences for higher education and leadership

Manuel Au‐Yong‐Oliveira, Ramiro Gonçalves, José Martins et al. · Telematics and Informatics · 2017 · 145 citations · Full text

Education, Higher Education, Leadership +14

A bibliometric analysis and visualization of e-learning adoption using VOSviewer

José Martins, Ramiro Gonçalves, Frederico Branco · Universal Access in the Information Society · 2022 · 118 citations · Full text

Education, Educational Technology, Information Systems +14