Concepedia

Anna-Katharina Jäger

AJ

Statistics

Publications

2

Citations

216

H-Index

2

Active since

2020

Affiliations

HHL Leipzig Graduate School of Management(Current)

Deutsche Post (Germany)

Anna-Katharina Jäger is an author at HHL Leipzig Graduate School of Management specializing in business, consumer theory, and advertising.

Publications per year

2020–2020

2

Publications

2

Can you believe it? The effects of benefit type versus construal level on advertisement credibility and purchase intention for organic food

Anna-Katharina Jäger, Anja Weber · Journal of Cleaner Production · 2020 · 157 citations

, , +15

Increasing sustainable consumption: message framing and in-store technology

Anna-Katharina Jäger, Anja Weber · International Journal of Retail & Distribution Management · 2020 · 59 citations

, , +17

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