Concepedia

Moneeba Iftikhar

MI

Statistics

Publications

4

Citations

76

H-Index

4

Active since

2019

Affiliations

Lahore College for Women University(Current)

Bahauddin Zakariya University

Moneeba Iftikhar is an author at Lahore College for Women University specializing in advertising, media studies, and instruction.

Publications per year

2019–2021

4

Publications

4

Citizen journalism practices during COVID-19 in spotlight: influence of user-generated contents about economic policies in perceiving government performance

Syed Hassan Raza, Emenyeonu C. Ogadimma, Muhammad Yousaf et al. · Information Discovery and Delivery · 2021 · 21 citations

Social Sciences, Communication, Political Communication +16

Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration

Syed Hassan Raza, Moneeba Iftikhar, Bahtiar Mohamad et al. · SAGE Open · 2020 · 20 citations · Full text

Public Health, Health Behavior, Health Promotion +17

An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

Syed Hassan Raza, Umer Zaman, Moneeba Iftikhar et al. · International Journal of Environmental Research and Public Health · 2021 · 18 citations · Full text

Business, Marketing, Organizational Behavior +17

Impact of YouTube Tutorials in Skill Development among University Students of Lahore.

Moneeba Iftikhar, Sohail Riaz, Zahid Yousaf · Pakistan Journal of Distance and Online Learning · 2019 · 17 citations

Education, Educational Technology, Instruction +16

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