Concepedia

Klaus Oestreicher

KO

Statistics

Publications

3

Citations

134

H-Index

3

Active since

2005

Affiliations

University of Worcester(Current)

Klaus Oestreicher is an author at University of Worcester specializing in marketing strategy, brand building, and product management.

Top concepts

Publications per year

2005–2009

3

Publications

3

Global e-government Web Accessibility: An Empirical Examination of EU, Asian and African Sites

Joanne Kuzma, Dorothy Yen, Klaus Oestreicher · Worcester Research and Publications (University of Worcester) · 2009 · 61 citations · Full text

The Logical Framework Approach

Klaus Oestreicher · Worcester Research and Publications (University of Worcester) · 2005 · 57 citations · Full text

Segmentation & the Jobs-to-be-done theory: A Conceptual Approach to Explaining Product Failure

Klaus Oestreicher · Journal of Marketing Development and Competitiveness · 2009 · 16 citations

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