Concepedia

Shulan Yu

SY

6

Publications

90

Citations

6

H-Index

2023

Active since

Affiliations

Nanjing Forestry University(Current)

Shulan Yu is an author at Nanjing Forestry University specializing in interactive marketing, consumer behavior, and management.

Top concepts

MarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchInteractive MarketingConsumer Decision MakingBehavioral Decision MakingArtsPsychology

Publications per year

2023–2024

6

Publications

6

Understanding older adults’ acceptance of Chatbots in healthcare delivery: an extended UTAUT model

Shulan Yu, T S Chen · Frontiers in Public Health · 2024 · 18 citations · Full text

Coprecipitation‐based synchronous chlorantraniliprole encapsulation with chitosan: carrier–pesticide interactions and release behavior

Meng Wang, Xiang‐Ping Kong, Hongchun Li et al. · Pest Management Science · 2023 · 16 citations

Consumer personality traits vs. their preferences for the characteristics of wood furniture products

Shulan Yu, Qun Zheng, Tianyue Chen et al. · BioResources · 2023 · 16 citations · Full text

Customer Satisfaction, Personality Science, Behavioral Decision Making +24

Consumer behavior based on the SOR model: How do short video advertisements affect furniture consumers’ purchase intentions?

Shulan Yu, Hongli Zhang, Qun Zheng et al. · BioResources · 2024 · 16 citations · Full text

Sor Model, Cultural Consumption, Consumer Uncertainty +26

Green Emotion: Incorporating Emotional Perception in Green Marketing to Increase Green Furniture Purchase Intentions

Shulan Yu, Yalin Zhu, Jing Sun · Sustainability · 2024 · 13 citations · Full text

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