Concepedia

M Cruz

MC

Statistics

Publications

1

Citations

38

H-Index

1

Active since

2023

Affiliations

University of the Philippines Manila(Current)

M Cruz is an author at University of the Philippines Manila specializing in celebrity endorsement credibility, social media, and brand loyalty.

ORCID

Publications per year

2023–2023

1

Publications

1

Parasocial relationships and social media interactions: building brand credibility and loyalty

Jean Paolo G. Lacap, M Cruz, Antonino Jose Bayson et al. · Spanish Journal of Marketing - ESIC · 2023 · 38 citations · Full text

, , +17

1–1 of 1