Statistics
Publications
1
Citations
15
H-Index
1
Active since
1962
Affiliations
Alan Zakon is an author at Massachusetts Institute of Technology specializing in media criticism, ethical perceptions of advertising, and advertising ethics.
Publications per year
1962–1962
1
1
Thomas A. Petit, Alan Zakon · Journal of Marketing · 1962 · 15 citations
Business, Communication, Marketing +15
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