1
Publications
11
Citations
1
H-Index
1996
Active since
Magnus Tyreman is an author specializing in customer satisfaction, business strategy, and global strategy.
Top concepts
BrandingBusinessMarketingManagementGlobal StrategyBusiness StrategyStrategic SourcingStrategic ManagementCustomer SatisfactionIndustrial Organization
Publications per year
1996–1996
1
1
William E. Hoover, Magnus Tyreman, Joakim Westh et al. · The McKinsey Quarterly · 1996 · 11 citations
Customer Satisfaction, Process Mapping, Industrial Organization +17
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