Hassan Abbas Soomro

Publications

Citations

H-Index

2015

Active since

Affiliations

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology(Current)

Indus University

Sindh Madressatul Islam University

Sukkur IBA University

Hassan Abbas Soomro is an author at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology specializing in neuroscience, consumer research, and advertising effectiveness.

ORCID

Top concepts

FinanceMarketingManagementAdvertisingNeuroscienceSocial SciencesCognitive ScienceConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2015–2022

Publications

The Neuromarketing Concept in Artificial Neural Networks: A Case of Forecasting and Simulation from the Advertising Industry

Rizwan Raheem Ahmed, Dalia Štreimikienė, Zahid Ali Channar et al. · Sustainability · 2022 · 32 citations · Full text

Artificial Intelligence, Neural Networks (Machine Learning), Digital Marketing +26

Relationship between Different Dimensions of Workplace Spirituality and Psychological Well-Being: Measuring Mediation Analysis through Conditional Process Modeling

Rizwan Raheem Ahmed, Farwa Abbas Soomro, Zahid Ali Channar et al. · International Journal of Environmental Research and Public Health · 2022 · 19 citations · Full text

Influence of Lifestyle and Cultural Values on Impulse Buying Behavior

Rizwan Raheem Ahmed, Hassan Abbas Soomro, Kashif Ali et al. · SSRN Electronic Journal · 2015 · 12 citations · Full text

Rows per page

1–3 of 3