Concepedia

June-Hyuk Kwon

JK

3

Publications

183

Citations

3

H-Index

2020

Active since

Affiliations

Sejong University(Current)

Sangmyung University

Sejong Cyber University

Kyung Hee University

June-Hyuk Kwon is an author at Sejong University specializing in management, consumer engagement, and brand management.

Top concepts

ManagementBrandingBusinessMarketingAdvertisingCommunicationBrand StrategyMedia MarketingBrand ManagementConsumer Behavior

Publications per year

2020–2021

3

Publications

3

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

June-Hyuk Kwon, Seung-Hye Jung, Hyun-ju Choi et al. · Journal of Product & Brand Management · 2020 · 153 citations

Sns Content, Digital Marketing, Consumer Study +28

Characteristics of Social Media Content and Their Effects on Restaurant Patrons

June-Hyuk Kwon, Sally Kim, Yong‐Ki Lee et al. · Sustainability · 2021 · 18 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +25

The effects of cluster collaboration and the utilization of big data on business performance: A research based on the expansion of open innovation and social capital

Joon-ho Kim, Yae-ri Kim, Seung-Hye Jung et al. · African Journal of Science Technology Innovation and Development · 2021 · 12 citations

Engineering, Business Intelligence, Data-driven Innovation +19

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