Statistics
Publications
2
Citations
259
H-Index
2
Active since
1990
Affiliations
Washington State University(Current)
Phil Berger is an author at Washington State University specializing in likelihood of confusion, consumer behavior, and business.
Publications per year
1990–1992
2
2
Consumer brand confusion: A conceptual framework
Ellen R. Foxman, Phil Berger, Joseph A. Cote · Psychology and Marketing · 1992 · 111 citations
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