Concepedia

Author

Phil Berger

Washington State University

Also Known As

PHIL W. BERGER, Phil Berger, Phil W. Berger

11

Publications

263

Citations

2

H-Index

16

Concepts

All Affiliations

Washington State University
PB

About

Phil Berger is an author at Washington State University specializing in brand equity, interactive marketing, and brand management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

257

2

Management

2

2

257

3

Communication

2

2

257

4

Marketing

2

2

257

5

Brand Development

1

1

109

Phil Berger

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2

Publications

257

Citations

2

H-Index

YearCitations

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