Concepedia

Alessandra Zamparini

AZ

9

Publications

354

Citations

9

H-Index

2006

Active since

Affiliations

Università della Svizzera italiana(Current)

Alessandra Zamparini is an author at Università della Svizzera italiana specializing in management, organizational communication, and business.

Top concepts

ManagementBusinessOrganizational CommunicationArtsCultureMarketingLanguageBrand StrategyBrand AwarenessSocial Identity

Publications per year

2006–2023

9

Publications

9

Communicating CSR: practices among Switzerland's top 300 companies

Gregory Birth, Laura Illia, Francesco Lurati et al. · Corporate Communications An International Journal · 2008 · 215 citations

International Management, Organizational Communication, Business Culture +15

Being different and being the same: Multimodal image projection strategies for a legitimate distinctive identity

Alessandra Zamparini, Francesco Lurati · Strategic Organization · 2016 · 38 citations

Biometrics, Self Identity, Rhetoric +26

Communicating CSR: the practice in the top 300 companies in Switzerland

Gregory Birth, Laura Illia, Francesco Lurati et al. · reroDoc Digital Library · 2006 · 19 citations

Communicated identities of regional cluster firms

Alessandra Zamparini, Francesco Lurati · Corporate Communications An International Journal · 2012 · 18 citations

Brand Strategy, Regional Collaboration, Personal Branding +22

Legitimate Distinctiveness, Historical Bricolage, and the Fortune of the Commons

Laura Illia, Alessandra Zamparini · Journal of Management Inquiry · 2016 · 15 citations

Historical Geography, Colonialism, Cultural Heritage +27

Rows per page

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