Concepedia

SHERI RUTENBECK

SR

Statistics

Publications

3

Citations

221

H-Index

3

Active since

1986

Affiliations

University of Georgia(Current)

SHERI RUTENBECK is an author at University of Georgia specializing in consumer behavior, consumer research, and behavioral sciences.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer UncertaintyConsumer Decision MakingBiasBrandingBusiness

Publications per year

1986–2007

3

Publications

3

SAMPLE SIZE IN CONSUMER TEST AND DESCRIPTIVE ANALYSIS

Maximo C. Gacula, SHERI RUTENBECK · Journal of Sensory Studies · 2006 · 118 citations

Measurement Theory, Measurement, Consumer Study +23

THE JUST‐ABOUT‐RIGHT INTENSITY SCALE: FUNCTIONAL ANALYSES AND RELATION TO HEDONICS

Maximo C. Gacula, SHERI RUTENBECK, Lana Pollack et al. · Journal of Sensory Studies · 2007 · 77 citations

Consumer Uncertainty, Consumer Study, Consumer Research +19

SOME SOURCES OF BIAS IN CONSUMER TESTING

Maximo C. Gacula, SHERI RUTENBECK, J.F. CAMPBELL et al. · Journal of Sensory Studies · 1986 · 26 citations

Consumer Uncertainty, Consumer Study, Consumer Research +20

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