Statistics
Publications
1
Citations
14
H-Index
1
Active since
1966
Affiliations
RR Donnelley (United States)(Current)
Alvin Schwartz is an author at RR Donnelley (United States) specializing in sales promotion, redemption rules, and coupon pricing.
Publications per year
1966–1966
1
1
The Influence of Media Characteristics on Coupon Redemption
Alvin Schwartz · Journal of Marketing · 1966 · 14 citations
Management, Communication, Marketing +15
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