Concepedia

Badriyah Minai

BM

Statistics

Publications

1

Citations

73

H-Index

1

Active since

2009

Affiliations

Universiti Putra Malaysia(Current)

Badriyah Minai is an author at Universiti Putra Malaysia specializing in strategic marketing, customer service performance, and customer loyalty.

Publications per year

2009–2009

1

Publications

1

Linking CRM strategy, customer performance measures and performance in the hotel industry

Nor Aziah Abu Kasim, Badriyah Minai · Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia) · 2009 · 73 citations · Full text

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