Bryce R. Bassett - Concepedia

Author

Bryce R. Bassett

Also Known As

Bryce R. Bassett

Publications

514

Citations

H-Index

Concepts

Bryce R. Bassett is an author specializing in consumer decision making, decision-making, and interactive marketing.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	514
2	Management	1	1	514
3	Marketing	1	1	514
4	Brand Building	1	1	514
5	Consumer Behavior	1	1	514

Bryce R. Bassett

Publications

514

Citations

H-Index

Page 1

	Year	Citations
Word-of-Mouth Research: Principles and Applications Dee T. Allsop, Bryce R. Bassett, James A. Hoskins Journal of Advertising Research Online Customer BehaviorViral MarketingAdvertisingConsumer Decision MakingInteractive Marketing	2007	514

Page 1