Concepedia
Statistics
Publications
1
Citations
517
H-Index
Active since
2007
Bryce R. Bassett is an author specializing in business, consumer theory, and word-of-mouth effects.
Publications per year
2007–2007
Word-of-Mouth Research: Principles and Applications
Dee T. Allsop, Bryce R. Bassett, James A. Hoskins · Journal of Advertising Research · 2007 · 517 citations
Business, Marketing, Marketing Management +12
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