Concepedia

Dhanabalan Thangam

DT

4

Publications

112

Citations

4

H-Index

2019

Active since

Affiliations

Konkuk University(Current)

Dhanabalan Thangam is an author at Konkuk University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementBrandingEngineeringGreen MarketingBrand ManagementConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2019–2023

4

Publications

4

Sustainable Marketing Strategies as an Essential Tool of Business

Jin Yong Park, Sriram Veeraiya Perumal, Shouvik Sanyal et al. · American Journal of Economics and Sociology · 2022 · 51 citations

Green Marketing, Engineering, Sustainability Performance +19

Impact of Digital Marketing Practices on Energy Consumption, Climate Change, and Sustainability

Dhanabalan Thangam, Chandan Chavadi · Climate and Energy · 2023 · 29 citations

Carbon Dioxide, Green Marketing, Engineering +22

What Makes Customers Repurchase Grocery Products from Online Stores in Korea

Jin Yong Park, Dhanabalan Thangam · International Journal of E-Business Research · 2019 · 19 citations

Customer Satisfaction, Digital Marketing, E-commerce +18

The Portrayal of Women’s Empowerment in Select Indian Movies

Dhanabalan Thangam, Gurunath Rao Vaidya, Gopalakrishnan Subramanian et al. · American Journal of Economics and Sociology · 2022 · 13 citations

Women's Storytelling, Film Theory, Abstract Feminism +15

Rows per page

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