Concepedia
Statistics
Publications
2
Citations
73
H-Index
Active since
2018
Affiliations
Anadolu University(Current)
Eskişehir City Hospital
Merve Doğan is an author at Anadolu University specializing in luxury branding, luxury, and consumer research.
Top concepts
LuxuryFashionBusinessEconomicsMarketingManagementLuxury GoodsLuxury BrandingConsumer CultureConsumer Research
Publications per year
2018–2020
Luxury Consumption Tendency: Conceptualization, Scale Development and Validation
Volkan Doğan, Behçet Yalın Özkara, Merve Doğan · Current Psychology · 2018 · 44 citations
Luxury Consumption Tendency, Luxury, Economics +11
Effects of congruence between individuals’ and hotel commercials’ construal levels on purchase intentions
Merve Doğan, B. Zafer Erdoğan · Journal of Hospitality Marketing & Management · 2020 · 29 citations
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