Behçet Yalın Özkara

Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value

Behçet Yalın Özkara, Müjdat Özmen, Jong Woo Kim · Journal of Retailing and Consumer Services · 2017 · 179 citations

Electronic Marketplace, Customer Satisfaction, Flow Theory +13

The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention An Application Concerning Cell Phone Brands for Youth Consumers in Turkey

Ömer Torlak, Behçet Yalın Özkara, Muhammet Ali Tiltay et al. · 2014 · 123 citations

Customer Satisfaction, Consumer Research, Cell Phone Brands +16

The impact of social identity on online game addiction: the mediating role of the fear of missing out (FoMO) and the moderating role of the need to belong

Hazal Duman Alptekin, Behçet Yalın Özkara · Current Psychology · 2019 · 78 citations

Social Identity, Social Media, Online Games +14

The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes

Behçet Yalın Özkara, Richard P. Bagozzi · Journal of Retailing and Consumer Services · 2020 · 67 citations

Neuropsychology, Behavioral Decision Making, Affective Neuroscience +17

Exploring the relationship between information satisfaction and flow in the context of consumers’ online search

Behçet Yalın Özkara, Müjdat Özmen, Jong Woo Kim · Computers in Human Behavior · 2016 · 57 citations

Customer Satisfaction, Information Search, Online Customer Behavior +11