Concepedia

Valliappan Raju

VR

24

Publications

846

Citations

18

H-Index

2018

Active since

Affiliations

Limkokwing University of Creative Technology(Current)

Al Ain University

Perdana University

University of Cyberjaya

Valliappan Raju is an author at Limkokwing University of Creative Technology specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingCustomer SatisfactionEngineeringEducationEntrepreneurshipConsumer ResearchOrganizational BehaviorLogistics

Publications per year

2018–2024

24

Publications

24

Technology and Entrepreneurial Marketing Decisions During COVID-19

Mohammad Rashed Hasan Polas, Valliappan Raju · Global Journal of Flexible Systems Management · 2021 · 88 citations · Full text

Rural women characteristics and sustainable entrepreneurial intention: a road to economic growth in Bangladesh

Mohammad Rashed Hasan Polas, Valliappan Raju, Md Muhibbullah et al. · Journal of Enterprising Communities People and Places in the Global Economy · 2021 · 75 citations

Rural Women, Rural Economy, Rural Development +21

Impact of Over-the-Top (OTT) Services on the Telecom Companies in the Era of Transformative Marketing

Muhammad Farooq, Valliappan Raju · Global Journal of Flexible Systems Management · 2019 · 69 citations

Customer Satisfaction, Digital Marketing, Telecom Companies +10

Impact of Self-Control, Financial Literacy and Financial Behavior on Financial Well-Being

Waqar Younas, Tariq Javed, Muhammad Farooq et al. · The Journal of Social Sciences Research · 2019 · 68 citations · Full text

Accounting, Financial Security, Business +13

Entrepreneurial Intentions of Pakistani Students: The Role of Entrepreneurial Education, Creativity Disposition, Invention Passion & Passion for Founding

Temoor Anjum, Sara Ravan Ramzani, Muhammad Farrukh et al. · Journal of Management Research · 2018 · 67 citations · Full text

Education, Entrepreneurial Motivation, Entrepreneurship +17

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