Concepedia
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Publications
1
Citations
21
H-Index
Active since
2007
van Jenny Doorn is an author specializing in international advertising standardization, advertising, and international business.
Publications per year
2007–2007
COnsumer perceptions of advertising standardization: A cross-country study for different advertising categories
Klaus Backhaus, van Jenny Doorn · University of Groningen research database (University of Groningen / Centre for Information Technology) · 2007 · 21 citations
Business, International Business, Marketing +16
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