Concepedia

Author

Hong Yong Hoe

Multimedia University

Also Known As

Hong Yong Hoe

4

Publications

135

Citations

3

H-Index

22

Concepts

All Affiliations

Multimedia University
HY

About

Hong Yong Hoe is an author at Multimedia University specializing in consumer behavior, management, and fashion.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

130

2

Management

2

2

130

3

Marketing

2

2

130

4

Brand Building

2

2

130

5

Behavioral Sciences

1

1

69

Hong Yong Hoe

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2

Publications

130

Citations

2

H-Index

YearCitations

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