May Chu

Behind the label: Chinese consumers’ trust in food certification and the effect of perceived quality on purchase intention

Jianhua Wang, Junying Tao, May Chu · Food Control · 2019 · 215 citations

Food Choice, Food Certification, Food Marketing +15

Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

Jianhua Wang, Minmin Shen, May Chu · Cleaner and Responsible Consumption · 2021 · 188 citations · Full text

A general framework incorporating knowledge, risk perception and practices to eliminate pesticide residues in food: A Structural Equation Modelling analysis based on survey data of 986 Chinese farmers

Wang Jian-hua, Junying Tao, Chenchen Yang et al. · Food Control · 2017 · 64 citations

Engineering, Pesticide-residue Analysis, Survey Data +8

Measuring Rice Farmer’s Pesticide Overuse Practice and the Determinants: A Statistical Analysis Based on Data Collected in Jiangsu and Anhui Provinces of China

Jianhua Wang, May Chu, Yuting Ma · Sustainability · 2018 · 50 citations · Full text

Engineering, Applied Economics, Land Use +19

Determinants of pesticide application: an empirical analysis with theory of planned behaviour

Wang Jian-hua, May Chu, Yuan Deng et al. · China Agricultural Economic Review · 2018 · 48 citations · Full text

Behavioral Decision Making, Agricultural Economics, Behavioral Aspect +20