Concepedia
Statistics
Publications
1
Citations
30
H-Index
Active since
1977
Richard G. Walton is an author specializing in customer satisfaction, business, and brand equity.
Top concepts
HealthBusinessMarketingManagementBrand EquityConsumer BehaviorConsumer ResearchProduct ExperienceCustomer Satisfaction
Publications per year
1977–1977
The Influence of Prior Product Experience, Price and Brand on Quality Perception
John J. Wheatley, Richard G. Walton, John S. Y. Chiu · ACR North American Advances · 1977 · 30 citations
Customer Satisfaction, Brand Equity, Health Sciences +10
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