Cassandra Marcon Giacomazzi

Publications

Citations

H-Index

2019

Active since

Affiliations

Universidade Federal do Rio Grande do Sul(Current)

Cassandra Marcon Giacomazzi is an author at Universidade Federal do Rio Grande do Sul specializing in consumer research, business, and behavioral economics.

Top concepts

BusinessEconomicsMarketingManagementConsumer ChoiceDecision TheoryDecision ScienceConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2019–2019

Publications

Purchase decision and purchase delay of hedonic and utilitarian products in the face of time pressure and multiplicity of options

Kenny Basso, Caroline da Costa Duschitz, Cassandra Marcon Giacomazzi et al. · Revista de Gestão · 2019 · 22 citations · Full text

Behavioral Decision Making, Consumer Research, Buying Behavior +19

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