Shahbaz Hussain

Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts

Shahbaz Hussain, Ying Li, Wenli Li · Journal of theoretical and applied electronic commerce research · 2020 · 70 citations · Full text

Investing in green intellectual capital to enhance green corporate image under the Influence of green innovation climate: A Case of Chinese Entrepreneurial SMEs

Adnan Khan, Shahbaz Hussain, Agyemang Kwasi Sampene · Journal of Cleaner Production · 2023 · 55 citations

Green Innovation Climate, Green Growth, Chinese Entrepreneurial Smes +12

Who should pay for online reviews? Design of an online user feedback mechanism

Lirong Chen, Tao Jiang, Wenli Li et al. · Electronic Commerce Research and Applications · 2017 · 53 citations

Computational Social Science, Online Customer Behavior, Social Media +13

The impact of cultural values on green purchase intentions through ecological awareness and perceived consumer effectiveness: An empirical investigation

Shahbaz Hussain, Jinyan Huang · Frontiers in Environmental Science · 2022 · 31 citations · Full text

Cultural Values, Green Marketing, Engineering +23

THE IMPACT OF LOGO SHAPES REDESIGN ON BRAND LOYALTY AND REPURCHASE INTENTIONS THROUGH BRAND ATTITUDE

Muhammad Rashid Rafiq, Rai Imtiaz Hussain, Shahbaz Hussain · International Review of Management and Marketing · 2020 · 24 citations · Full text

Marketing, Customer Satisfaction, Brand Equity +13