Concepedia

Birgit Pikkemaat

BP

27

Publications

1.7K

Citations

22

H-Index

2001

Active since

Affiliations

Universität Innsbruck(Current)

Management Center Innsbruck

Chinese University of Hong Kong

Harbin Institute of Technology

Birgit Pikkemaat is an author at Universität Innsbruck specializing in tourism, marketing, and management.

Top concepts

TourismMarketingBusinessManagementDestination MarketingCultureInnovationSocial InnovationHospitality MarketingStrategic Management

Publications per year

2001–2025

27

Publications

27

Innovation research in tourism: Research streams and actions for the future

Birgit Pikkemaat, Mike Peters, Bernhard Fabian Bichler · Journal of Hospitality and Tourism Management · 2019 · 170 citations

Marketing, Innovation Research, Tourism Management +10

Towards the Measurement of Innovation—A Pilot Study in the Small and Medium Sized Hotel Industry

Birgit Pikkemaat, Mike Peters · Journal of Quality Assurance in Hospitality & Tourism · 2006 · 145 citations

Innovation Evaluation, Customer Satisfaction, Tourism Management +21

The Staging of Experiences in Wine Tourism

Birgit Pikkemaat, Mike Peters, Philip Boksberger et al. · Journal of Hospitality Marketing & Management · 2009 · 117 citations

Tourism Management, Tourism Performance, Tourism Supply +16

Needs, drivers and barriers of innovation: The case of an alpine community-model destination

Birgit Pikkemaat, Mike Peters, Chung‐Shing Chan · Tourism Management Perspectives · 2017 · 90 citations

Marketing, Community Development, Destination Marketing +14

Innovation and service experiences in small tourism family firms

Birgit Pikkemaat, Anita Zehrer · International Journal of Culture Tourism and Hospitality Research · 2016 · 87 citations

Customer Satisfaction, Tourism Management, Tourism Supply +20

Rows per page

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