Concepedia
Statistics
Publications
14
Citations
532
H-Index
12
Active since
2010
Affiliations
UCSI University(Current)
Swinburne University of Technology Sarawak Campus
James Cook University Singapore
Curtin University Sarawak
Universiti Malaysia Sarawak
Choi‐Meng Leong is an author at UCSI University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionTrustTourismTechnologyConsumer BehaviorDigital Marketing
Publications per year
2010–2024
The influence of social media eWOM information on purchase intention
Choi‐Meng Leong, Alexa Min-Wei Loi, Steve Woon · Journal of Marketing Analytics · 2021 · 187 citations · Full text
Customer Satisfaction, Online Customer Behavior, Social Media +10
Overwork and overtime on turnover intention in non-luxury hotels: Do incentives matter?
Kim‐Lim Tan, Pei-Lin Sim, Fu-Quan Goh et al. · Journal of Hospitality and Tourism Insights · 2020 · 51 citations
Customer Satisfaction, Education, Hospitality +21
The borders are re-opening! Has virtual reality been a friend or a foe to the tourism industry so far?
Kim‐Lim Tan, Ivy S.H. Hii, Wenqian Zhu et al. · Asia Pacific Journal of Marketing and Logistics · 2022 · 48 citations
Customer Satisfaction, International Tourism, Digital Marketing +32
Mobile Internet Adoption in Malaysian Suburbs: The Moderating Effect of Gender
Soon-Ming Wong, Choi‐Meng Leong, Chin‐Hong Puah · Asian Journal of Business Research · 2020 · 39 citations · Full text
Consumer adoption of on‐demand digital platforms: An integrated model
Tze‐Yin Lim, Bibiana Chiu Yiong Lim, Choi‐Meng Leong et al. · Global Business and Organizational Excellence · 2023 · 34 citations · Full text
Consumer Uncertainty, Innovation Adoption, Effort Expectancy +21
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