Concepedia

Yin Fah

YF

2

Publications

39

Citations

2

H-Index

2011

Active since

Affiliations

UCSI University(Current)

Yin Fah is an author at UCSI University specializing in consumer behavior, advertising, and management.

Top concepts

MarketingManagementAdvertisingConsumer BehaviorConsumer ResearchCultureFashionBusinessPersuasionBrand Equity

Publications per year

2011–2013

2

Publications

2

MALAYSIAN YOUNG CONSUMER PREFERENCES IN CHOOSING INTERNATIONAL FASHION BRAND

Tee Poh Kiong, Behrooz Gharleghi, Benjamin Chan Yin-Fah et al. · 2013 · 25 citations

Culture, Advertising, Brand Equity +15

An Exploratory Study of the Relationships between Advertising Appeals, Spending Tendency, Perceived Social Status and Materialism on Perfume Purchasing Behavior

Benjamin Chan Yin-Fah, Yin Fah, Syuhaily Osman et al. · Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia) · 2011 · 14 citations · Full text

Consumer Study, Consumer Research, Consumer Attitude +19

Rows per page

1–2 of 2