Concepedia

Celeste José Zanon

CJ

2

Publications

77

Citations

2

H-Index

2013

Active since

Affiliations

Universidade Estadual Paulista (Unesp)(Current)

Celeste José Zanon is an author at Universidade Estadual Paulista (Unesp) specializing in marketing, management, and business strategy.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementStrategySupply ChainBrand StrategyGreen Supply ChainMarketing Insights

Publications per year

2013–2013

2

Publications

2

Factors affecting the adoption of green supply chain management practices in Brazil: empirical evidence

Ana Beatriz Lopes de Sousa Jabbour, Charbel José Chiappetta Jabbour, Kannan Govindan et al. · International Journal of Environmental Studies · 2013 · 56 citations

Green Manufacturing, Green Innovation, Environmental Economics +17

Alignment of operations strategy: exploring the marketing interface

Celeste José Zanon, Alceu Gomes Alves Filho, Charbel José Chiappetta Jabbour et al. · Industrial Management & Data Systems · 2013 · 21 citations

Customer Satisfaction, Marketing Interface, Brand Strategy +20

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